
About
Lulu Jewelry started in Brooklyn on a snowy day. With school closed and work canceled, I finally had the chance to explore an idea I had carried with me for some time—crafting jewelry. I pulled out beads I had collected in the past and borrowed my daughter’s stretchy cord from a birthday gift set for my first experiments. From that moment, I was hooked, and the rest is history.

My name is Lucia Madueno, and I am the founder of a Latina woman-owned jewelry brand based in Cobble Hill, Brooklyn. Inspired by nature, my love for jewelry began in my childhood in Uruguay, where I would collect shells and stones from the beach near my home to play and create with. With a background in graphic design, I have always been drawn to creativity and exploring different techniques. My passion for jewelry truly took shape in New York, where I began researching materials and developing my own style. Today, I design and handcraft each piece in my home studio, working primarily with 14K gold-filled beads and semi-precious stones to create timeless designs with a minimal footprint.